Job Description

Do you have a passion for crafting compelling marketing campaigns that drive customer engagement and revenue growth? Do you thrive in fast-paced environments, steering teams toward innovation and excellence? If so, this is your chance to make a BIG impact!

What’s in it for you?

• A high-profile role shaping brand strategy and spearheading marketing initiatives for Rank Interactive Digital and Casino brands
• The opportunity to lead and motivate a talented team of executives, ensuring customer-first, product-led headlines and ATL campaigns that drive acquisition, retention, and reactivation
• A dynamic work environment that fosters creativity, collaboration, and cutting-edge marketing execution

Your Role & Impact

As the driving force behind the Bingo and Casino Proposition and Planning Team, you’ll take ownership of strategic marketing plans, ensuring campaigns captivate audiences and deliver best-in-class player experiences. From overseeing daily operations to optimizing performance, you’ll be at the heart of innovation and excellence.

• Strategic Leadership & Team Management: Oversee the Bingo and Casino Proposition and Planning Team, driving strategy, performance, and goal-setting while fostering a motivated and high-performing culture.
• Marketing Strategy & Execution: Develop and execute quarterly marketing plans, headline propositions, and daily retention games to enhance customer engagement and re-engagement.
• Data-Driven Optimization: Analyze campaign performance with BI and Commercial teams, making informed decisions to improve player conversion, retention, and reactivation.
• Cross-Team Collaboration: Work with CRM, HVC, Ops, Acquisition, and Product teams to deliver engaging customer experiences, seamless player journeys, and innovative UX/UI.
• Stakeholder Engagement & Commercial Alignment: Partner with Retail teams to align promotional activity and maximize impact while ensuring best-in-class marketing collateral and ATL campaigns.
• Compliance & Brand Integrity: Maintain awareness of the competitive landscape, identify growth opportunities, and ensure all activity aligns with brand guidelines and industry regulations.

Qualifications

• Previous Gaming history with Casino essential
• Proven success at managing a team with demonstrated leadership and coaching skills
• Fluency in English with excellent written and verbal skills, with a strong attention to detail 
• Think creatively and not be afraid to try new ways of working 
• Manage own time appropriately and to deadlines 
• Work well in a team and able to share ideas and experience 
• Lead from the front and be bold when making decisions 
• Able to work on own initiative, stays motivated and learns from setbacks 
• Strong understanding of Digital Marketing & the channels/strategies used 
• Organisation, planning and attention to detail is key 
• Analytical mindset with numerical aptitude 

Additional Information

You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.