Job Description

We are seeking a highly skilled Senior Product Manager – Marketing Technologies (MarTech) to lead and enhance our marketing technology stack across both land-based and digital gambling operations. This role will play a critical part in shaping our CRM, customer acquisition, DSP (Demand-Side Platforms), and social media advertising capabilities, ensuring we maximize player engagement, retention, and lifetime value.

As a senior leader, you will work closely with marketing, data, and technology teams to develop and optimize tools that power our customer acquisition and retention strategies. You will also collaborate with key stakeholders to ensure alignment with regulatory requirements, responsible gaming standards, and business objectives.

Product Strategy & Roadmap:

• Define and drive the product vision, strategy, and roadmap for marketing technologies, aligning with business objectives.
• Own the development and optimization of CRM, acquisition tools, DSPs, and social media integrations to enhance marketing efficiency.
• Stay ahead of industry trends, emerging technologies, and regulatory requirements in the gambling sector.

Stakeholder Management & Collaboration:

• Work closely with marketing, data science, compliance, and technology teams to understand needs and translate them into product features.
• Act as the key liaison between marketing and engineering teams to ensure seamless execution of projects.
• Engage with senior leadership to communicate product strategy, performance, and opportunities.

Product Development & Optimization:

• Lead the end-to-end product lifecycle from discovery to implementation and continuous improvement.
• Identify opportunities to enhance marketing automation, personalization, and customer segmentation.
• Leverage data analytics and A/B testing to measure the impact of marketing technologies and optimize performance.

Regulatory & Compliance Considerations:

• Ensure all marketing technology solutions comply with gambling regulations, data privacy laws (GDPR, CCPA), and responsible gaming practices.
• Work with compliance and legal teams to maintain adherence to advertising standards in regulated markets.

Qualifications

• Demonstrable product management experience, preferably within MarTech, AdTech, or CRM in a gambling, gaming, or highly regulated industry.
• Deep understanding of marketing technologies, including CRM platforms, DSPs, ad networks, and social media APIs.
• Proven experience in delivering products that drive marketing efficiency, customer acquisition, and retention.
• Strong analytical skills, with experience in A/B testing, data-driven decision-making, and customer segmentation.
• Excellent stakeholder management and communication skills, with the ability to translate business needs into technical requirements.
• Experience working in cross-functional teams, collaborating with marketing, data, and engineering teams.

Personal Qualities desired

• A powerful advocate of collaboration, inclusion and partnership working, who is both resilient and empowering with a clear sense of purpose
• Demonstrates strategic thinking and planning ability, whilst being tactically responsive to changing needs
• Demonstrates a sense of passion and pride about own work. Positive attitude and adapts well to change; Inspires passion and excitement around shared goals, promoting an environment of achievement
• Excellent verbal and written communication and presentation skills, with well-structured and analytical approach to reporting
• Ability to build strong relationships with key stakeholders and suppliers and can tailor communications to meet the stakeholders needs accordingly
• Proven experience of influencing internal stakeholders and suppliers providing clarity and insight to complex discussions and enhancements to service to achieve resolution and understanding
• Ability to initiate and manage change in a way which enhances Service Delivery, Support and Performance

Additional Information

#LI-MS1 #LI-Onsite

You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.