Job Description
We are seeking an enthusiastic and creative Slots Promotions & Marketing Executive to join our dynamic team at Mecca. In this role, you will be responsible for developing and implementing innovative marketing strategies to promote our slot machine offerings and enhance customer engagement.
- Help develop and execute comprehensive marketing campaigns for slot machine promotions.
- Create compelling content for various marketing channels, including social media, email, and print materials.
- Analyse customer data and market trends to inform marketing strategies to help improve slot machine performance.
- Collaborate with the Mecca operations and marketing teams to ensure seamless implementation of promotions.
- Help track ROI for marketing initiatives.
- Organise and oversee special events and tournaments related to slot machine promotions
- Ensure all marketing activities comply with UK gambling regulations and responsible gaming guidelines.
- Liaise with external vendors and agencies to produce high-quality marketing materials.
- Provide regular reports on the effectiveness of marketing campaigns and slot machine performance.
Qualifications
- 2 years of experience in marketing or promotions, preferably within the gaming or hospitality industry.
- Proven track record in developing and executing successful marketing campaigns.
- Strong understanding of digital marketing channels and social media platforms.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in project management and budgeting.
- Outstanding copywriting skills with the ability to create engaging content.
- Familiarity with UK gambling regulations and responsible gaming practices.
- Graphic design skills are desirable but not essential
- Ability to work flexible hours, including evenings and weekends, as required.
- Excellent communication and interpersonal skills.
- Creative problem-solving abilities and a customer-focused mindset.
Additional Information
The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.
