CRM Executive
Rank Interactive
Ebene, Mauritius
Job Description
We are looking for a technically proficient digital marketing enthusiast to join our team as a CRM Executive. In this role, you will lead the implementation and execution of multi-channel marketing campaigns across Email, SMS, Inbox Messaging, Push Notifications, Facebook, and Direct Mail. This role will leverage advanced strategies to effectively engage and optimise our customer database to make a significant impact on our customer engagement and retention strategies.
Main Accountabilities & Responsibilities:
Qualifications
Previous experience in CRM or degree in IT, Marketing is highly desirable and adds significant value.
A deep understanding of bingo, casino and gaming market segmentation is essential for delivering targeted and impactful campaigns in these domains. Sports betting knowledge is beneficial.
Familiarity with key tools such as Adobe Campaign, Optimove and various email editing platforms alongside solid HTML skills is advantageous.
Web analytics tools knowledge (Google Analytics, Adobe analytics, understanding of UTM tracking) comes as an advantage.
Experience in managing budgets, including the ability to calculate ROI and optimize channel costs, ensuring effective allocation of resources for maximum impact is beneficial.
A collaborative mindset with the ability to work effectively within a team, encouraging a culture of cooperation and shared goals is highly valued.
The ability to assess and prioritize tasks effectively, ensuring that critical objectives are met while balancing multiple projects is instrumental.
Ability to conduct marketing and competitor research, along with the capability to deliver engaging presentations would be impactful.
A strong sense of accountability and reliability, with the ability to conduct work in a timely manner and perform thorough checks on campaigns, is instrumental.
Additional Information
You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.
We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.
Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.
The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.
You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.
We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.
Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.
The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.
Rank Interactive
Ebene, Mauritius
Rank Interactive
Gibraltar, Gibraltar
Rank Interactive
Quatre Bornes, Mauritius
Rank Interactive
Ebene, Mauritius
Rank Interactive
Quatre Bornes, Mauritius
Rank Interactive
Quatre Bornes, Mauritius