Regional Marketing Manager (North)

Grosvenor Casino

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Job Description

Job Description

The Opportunity

Be the marketer who brings the brand to life where it matters most driving visitation and spend to our casinos.

At Grosvenor, our casinos are the beating heart of our business, and your work will shape how they connect with customers, grow revenue, and deliver stand out experiences every day.

As a Marketing Business Partner, you'll be the link between national strategy and local execution. You’ll work with General Managers, Operations, Brand, Digital, F&B and Product teams to diagnose business challenges, identify opportunities, and build 360° marketing plans that make a measurable commercial difference.

This isn’t a back office role. It’s hands on. Strategic. Creative. Commercial. Every day brings something new; a different venue, a different audience, a different challenge to solve.

If you’re energised by variety, influence, pace and the chance to make real impact across multiple sites, this is your role.

Why This Role?

You’ll help every venue reach its full potential: From pure gaming city casinos to entertainment led destinations, you’ll shape personalised plans for each.

A role that blends strategy, creativity and consultancy: You’ll diagnose challenges, create solutions, and influence GMs across your region.

Real variety, every day: No two venues, no two audiences, and no two business needs are the same.

Central influence with local impact: You’ll sit at the heart of national marketing while owning execution in the North of the UK & Scotland

A chance to build wide ranging activity: Campaigns, brand activation, events, digital content, customer segmentation, retail marketing. You’ll be part of it all.

What You’ll Be Doing

  • Translating the national marketing strategy into venue specific plans that drive visits, revenue & NGR
  • Creating and delivering 360° marketing campaigns across paid, owned & earned channels
  • Using data, segmentation and insights to shape activity at a venue level
  • Diagnosing local business challenges and advising GMs on the right marketing response
  • Supporting teams to execute campaigns brilliantly and consistently
  • Ensuring national campaigns land clearly and creatively across all touchpoints
  • Sharing best practice across the estate and championing what great looks like
  • Guiding venues on brand consistency, customer messaging and local activation

Qualifications

What You Bring

  • Multisite marketing experience with strong stakeholder management
  • Experience in customer led, retail, leisure or gaming environments (advantageous)
  • Ability to read a P&L, diagnose challenges, and build commercially‑driven plans
  • A confident communicator who can influence senior operators
  • Strong planning, organisation and campaign delivery skills
  • Creativity paired with commercial judgement
  • Energy, ambition, resilience and a love for fast paced environments

Additional Information

Location: Field based across the North of England & Scotland
Benefits: Competitive salary + car allowance + private medical + great additional benefits

N.B. The internal job title for this role will be 'Marketing Business Partner'

Why Join Us?

Because your skill deserves the right setting.

A Salary That Reflects Your Value - We know talent when we see it, and we reward it. You’ll earn a competitive salary that recognises your contribution from day one

A Rewards Package That Goes Further - From team competitions and bonuses to staff perks, we believe in making work both fulfilling and rewarding

A Warm Welcome That Sets You Up to Win - Our induction isn’t just a process, it’s a real welcome. You’ll get the support and confidence you need to hit the ground running

Work That Means Something - You’ll have the chance to shape the way we do things, take part in exciting projects, and see your ideas make a real difference

A Culture That Puts People First - We’re proud to support and look out for each other. It’s part of who we are and why people stay

A High Standard, Shared Together - We set the bar high because we care, but we do it as a team, not in competition. When one person wins, we all do

Real Support for Your Growth - Whether you’re new to the industry or ready to take the next step, we’re here to help you develop and grow

If you want the freedom to create, the influence to shape, and the chance to see your work make a difference every single day, we’d love to hear from you.

We’re for Everyone: At Grosvenor Casinos and The Rank Group, we’re committed to creating a workplace that’s welcoming and inclusive. If you need any adjustments as part of your application or interview, just let us know - we’re happy to help.

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